I'd just like to say that I find it humerous and equally funny that most Americans tune in on Super Bowl Sunday to view the commercials. I don't think there is any other time in television-viewing history when people eagerly anticipate commercials!
What is it about them? Is it because the advertising is so much more entertaining and comedic that we can't bear to miss it? I was at a Super Bowl Party this past Sunday, and all who were there didn't want to talk and converse during the game, but they didn't want to do it during the commercials either. Many women (and men) who could not care less about football anticipate the Super Bowl just to view the commercials. Commercials! These are those annoying things that we fast forward through, and change the channel when our program is interrupted by them.\
I enjoy Super Bowl commericals particularly because I'm a marketing student and I'm interested to see the types of marketing ploys these companies use from year-to-year. When a company hits a home run with a successful Super Bowl commercial, I like to see how they're going to top themselves the next year.
I just might be the only one in America intrigued by the "phenomenon" of Super Bowl commercials, and this particular media outlet. I like to analyze the messages they send. It's meant to be more than just another form of entertainment . . .
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I personally agree with Caroline i cant wait to see the game but the one thing i anticipate is the commercials. They are always funny and are kind of interesting to me because i am also a marketing minor and i like to also see how the marketing tactics pay off for the companies. The one thing i have noticed is that the commercials have gotten much more scandilous to try and get in my opinion more attention.
ReplyDeleteI think that the commercials are just as important as the game. It is a genius idea if you think about it. For the most part there are people who either like to watch the game or they don't. So in order to get people who don't enjoy watching the game to tune in, they hype up the commercials and turn in into a sort of competition. People watch to see what outlandish things they will see; who was the most creative, who had the best idea, and who was the funniest. They turn the commercials into a show of their own, which is probably why companies are OK with paying millions to have their commercials shown during the Super Bowl.
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